MAKER | Celebrating the Legacy of M/M Paris
A celebration of the creatives who remix their craft in thought-provoking new ways.
We love Parisian designers M/M Paris (Mathias Augustyniak and Michael Amzalag) for their romantic and illustrative approach to design that’s free and whimsical—yet controlled and calculated.
Their first job as a duo was designing the launch of Yohji Yamamoto’s Y range (Y-3) in 1993. Soon after, they fell into step with fashion photographers Inez van Lamsweerde and Vinoodh Matadin with whom they’ve been collaborating with on campaigns for brands like Givenchy, Balenciaga, and Calvin Klein ever since.
They re-envisioned the concept of typography by cutting out models faces and turning them into letters (The Alphabet, 2001), and are most appreciated for integrating their hand-drawn illustrations with photography and art.
Everything from their ad campaigns to their scarf collection for Kanye West (in which they turned paintings by George Condo into scarves and added their own typographic embellishments) embodies the idea of a remix—taking something already created and making it your own.
But M/M Paris have transcended the world of graphic design, spinning fantastical, curious worlds, turning a typeface for Björk into a whole motif for her website and Biophilia app album. We can’t wait to see what the next 20 years will bring…
M/M Paris’ new book, M To M Of M/M Paris, is now available in the US. Check it out here.
[Photo source: Foam Magazine]